Having been in the property management business for more than a decade you begin to learn and understand the behavioral habits of people as they are looking for a new place to live. It used to be that they would go get the newspaper or just drive around, but these days it is no secret that the majority of the searches begin online. There is one crucial point you should remember about advertising: Where you advertise is often more important than how you advertise. Fortunately, the majority of people don't seek out results in places that cost the looker or the owner a fee. That's right...its usually a free listing site such as Craigslist or HotPads among others. This is not the secret to your success. According to Attorneys David Brown, Ralph Warner & Janet Portman, legally, you should have no trouble iif you follow these simple rules: 1) Make sure the price in your ad is an honest one; 2) Don't advertise something you don't have; and 3) Be sure your ad can't be construed as discriminatory. If you have any legal and nondiscriminatory rules on important issues, such as no pets, it's a good idea to put them in your ad.
Sure you can post an ad and even get some calls but what experienced and effective management companies do to convert the lookers into renters is truly the secret. That being said, it is not a secret method or password. Nor is it a slimy sales pitch with a mantra of "always be closing." Quite honestly, we at Neighborhood Property Management have found that in markets such as Fresno and Clovis, it is more about...
Sure you can post an ad and even get some calls but what experienced and effective management companies do to convert the lookers into renters is truly the secret. That being said, it is not a secret method or password. Nor is it a slimy sales pitch with a mantra of "always be closing." Quite honestly, we at Neighborhood Property Management have found that in markets such as Fresno and Clovis, it is more about...
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